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The most popular affiliate programs 2025

PokerStars Affiliates

PokerStars Affiliates is a program that helps online marketers and other affiliates with promoting the brand of PokerStars. It is a program that has been designed to suit both large and small affiliates, with great resources and support to help grow your business. PokerStars Affiliates offer competitive commission rates and a range of payment options that let you receive your winnings in a way that suits you.

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Bitstarz Affiliates

In 2014, Bitstarz online casino was launched on the Softswiss platform, which soon got its own affiliate program. It allowed webmasters to earn money exclusively on the Revenue Share model. The official affiliate site is available in three languages and the user agreement and FAQ are fully translated, so webmasters do not experience any inconvenience when studying the rules. The FAQ page contains some of the most common questions that users have. More details are available in the well-researched Terms and Conditions. If the webmaster cannot find the information of interest on the site, he is invited to contact a technical support specialist.

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Betwinner Affiliates

Well-known platform website of which is designed in the Betwinner brand's corporate colours and translated into 2 languages. There is a laconic light landing page with basic information and forms for registering and contacting support. Although the website has no data on the base rates of revshares and CPA in the public access, there are also flaws, for example, the FAQ section is not localised, which can scare off novice affiliates. However, the website looks good overall and support is always ready to answer any questions. Registration is also very simple, where you need to fill out a small form and wait for the result.

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1win Partners Affiliate

1win Affiliates is one of the leading affiliate programs in the online gambling industry. The program offers its affiliates the chance to promote a wide range of high-quality products and services to players from all over the world. The company is dedicated to providing its members with top-notch customer service, as well as a range of tools and resources to help them achieve their marketing goals.

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Get the most profitable offers

When choosing an affiliate program, it's essential to consider details such as brand reputation, commission rates, and more. Our affiliate managers will analyze all the factors and provide the most profitable deals. You'll find a program for any type of traffic on our platform! With minimal effort and the right affiliate program, you can achieve significant financial success. Drive the traffic – we'll handle the rest!all-programs
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New to affiliate marketing?

Start earning with affiliate marketing. Make the first steps in iGaming industry with our platform. Learn about various types of deals, the most converting GEOs, and many other topics on our blog

How to Test Offers Without Burning Your Budget

In this guide, we’ll break down what an offer is, why testing is a must, and how to test efficiently to avoid wasting money and find working strategies that bring stable income.

Scaling iGaming Campaigns: Working Strategies

Scaling successful iGaming campaigns is the goal of any affiliate. Many start small and grow their operations into stably profitable machines. The key isn't just launching campaigns; it's understanding when and how to leverage what's already working. Scaling isn't about reinventing the wheel; it's about using proven approaches to reach a new level.

Step-by-Step Launch of Your First Advertising Campaign as an Affiliate

In this step-by-step guide, we’ll walk together through the full process of launching a performance-driven campaign: from choosing the right offer and setting up tracking, to running traffic and optimizing for results. Let’s break it down, simplify the chaos, and help you launch with confidence.

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Best programs

Best gambling casino affiliate programs list from revenuelab

Gambling affiliate programs offer an effective way to monetize online projects, providing webmasters with lucrative opportunities for earning. These programs combine favorable cooperation conditions and a broad range of tools for attracting new clients, making them an essential tool in the arsenal of modern marketers.

What are Affiliate Programs in the Gambling Industry?

Affiliate programs in the gambling industry are business models where online casinos or bookmakers (advertisers) work with affiliates, also called partners, webmasters, or traffic marketers, who attract players to gambling websites. Essentially, it's an arrangement where affiliates get paid for each referred customer who completes a target action — registration, deposit, or gameplay. The gambling vertical is considered one of the most profitable niches in affiliate marketing. The number of online casinos continues to grow, creating high competition but also wide opportunities for earnings. Casino affiliate programs offer various payment models and partnership conditions, allowing webmasters to choose the most suitable options for themselves.

Benefits and Opportunities of Working with Affiliate Programs

Working with the best casino affiliate programs offers strong earning potential and flexibility, making it a popular choice among affiliates and marketers
  • High Income Without Investment: Affiliate programs require no upfront investment. All you need is internet access and basic marketing skills. Potential income ranges from thousands to tens of thousands of dollars per month, depending on traffic volume, quality, and optimization.
  • Freedom and Flexibility in Work: Gambling affiliate marketing sites provide affiliates complete freedom in choosing when and where to work. You can work from home, cafes, coworking spaces, or even travel the world without interrupting your activities.
  • Scalability and Diversification: Best betting affiliate programs offer almost unlimited scalability. Start with one offer and a small traffic stream, then expand by adding new offers, traffic sources, and audiences.
  • Access to Professional Tools and Support: Affiliate casino systems provide trackers, analytics dashboards, and creative generators. Plus — personal account managers, campaign advice, and support for beginners.
  • Continuous Development and Professional Growth: Affiliate marketing demands constant learning: testing approaches, exploring new traffic channels, staying updated. This builds your expertise and can lead to consulting or agency-level work.
  • Extensive Professional Network: You interact with affiliates, managers, and traffic specialists. This expands your network, opens access to shared knowledge, and creates new business opportunities. Conferences and meetups are a great bonus.
  • Working with a Global Market: Betting affiliate programs often operate internationally, allowing you to attract traffic from various regions. This adds flexibility, reduces dependency on a single market, and helps uncover profitable niches.
  • Transparency and Process Control: Affiliate programs provide real-time data — clicks, sign-ups, deposits. This allows you to quickly spot what's working and scale successful strategies.
  • Long-term Cooperation and Passive Income: With RevShare models, you earn from each referred player over time — months or even years. As long as they play and deposit, you earn a share of their losses.
  • Constantly Developing Market: The iGaming market keeps expanding — especially mobile gaming. New products and technologies emerge constantly. Affiliates who adapt fast gain a serious edge.

Criteria for Choosing the Best Casino Affiliate Program for Your Project

Choosing the right affiliate program is one of the key factors for success in affiliate marketing for gambling sites. When searching for the best casino affiliate programs, consider several important criteria:

1. Niche and Traffic Type

Determine which vertical you want to work with and choose affiliate programs that specialize in this niche. Also consider what type of traffic you can attract and what type is preferred by your chosen affiliate programs.

2. Cooperation Terms

Carefully study the terms of affiliate programs: rates, cooperation models, minimum withdrawal amount, payment frequency, hold duration, and other aspects. Pay attention to the fine print to avoid unpleasant surprises.

3. Quantity and Quality of Offers

The more offers an affiliate program provides, the more opportunities you have for testing and choosing the most effective options. This is especially important for beginning affiliates who haven't yet determined a specific niche.

4. Support Quality

Good support is key to successful cooperation. Managers should promptly answer questions, help solve problems, and provide necessary information. How effectively you can collaborate with a casino largely depends on the quality of communication with the affiliate program.

5. Reputation and Reviews

Before choosing an affiliate program for an online casino, study reviews from other affiliates who already have experience working with it. This will help you get an idea of the program's reliability, timely payments, and support quality.

6. Affiliate Program Rating

When compiling a rating of best betting affiliate programs, the following factors are considered:
  • Profitability — business models, transparency of conditions, variety of payment systems and offers.
  • Reliability — regularity and stability of payments.
  • Promo materials — availability of ready-made creatives, landing pages, banners, and other advertising materials.
  • Support — quality of assistance, manager response speed, and communication availability.

7. Testing and Optimization

To achieve the best results in 2025, it's important to constantly experiment with various affiliate programs and marketing materials, as well as optimize your campaigns based on the data received.

Top Affiliate Programs from revenuelab

The rating of affiliate programs from revenuelab includes a list of the best casino affiliate programs in 2025 in the iGaming sphere that stand out with high marketing performance on all key criteria.

Revsharks

Revsharks is one of the best betting affiliate programs presented on the revenuelab site. The program offers favorable cooperation terms:
  • CPA: yes
  • Revenue share: up to 40%
  • Cookie Lifespan: 30 days
  • Bonuses: personalized offers
Revsharks is distinguished by stable payments and an individual approach to affiliates, making traffic arbitrage affiliate programs especially attractive for experienced affiliates.

Gypsy Affiliates

Gypsy Affiliates offers some of the highest rates in the RevShare model:
  • CPA: yes
  • Revenue share: 40-45%
  • Cookie Lifespan: 24 hours
  • Bonuses: welcome bonus, weekly cashback (15%), sports cashback (€500), tournaments, VIP bonuses, high roller rewards
The program specializes in various gambling products and provides affiliates with quality advertising materials and analytical tools for campaign optimization.

Alpha Affiliates

Alpha Affiliates is a reliable affiliate program with high commissions and diverse offers:
  • CPA: yes
  • Revenue share: 40-45%
  • Cookie Lifespan: 30 days
  • Bonuses: tournaments, cashbacks, welcome bonuses, reload bonuses, high roller welcome bonuses
The program works with various GEOs and offers affiliates a wide selection of promotion tools, making it one of the most popular among arbitrage specialists.

AffRepublic

AffRepublic is a casino affiliate program with its own platform (In house), offering attractive conditions:
  • CPA: yes
  • Revenue share: up to 40%
  • Cookie Lifespan: 30 days
  • Bonuses: tournaments, cashback, bonus cards, high-roller bonuses, VIP bonuses
The program is distinguished by a variety of bonus offers and an individual approach to affiliates, which contributes to long-term cooperation.

PlayAmoPartners

PlayAmoPartners offers favorable cooperation terms for affiliates:
  • CPA: yes
  • Revenue share: 40-45%
  • Cookie Lifespan: 30 days
  • Bonuses: every player receives a welcome bonus, event participation, and individualized VIP manager bonuses
This affiliate program works with popular online casinos and provides affiliates with high-quality advertising materials and prompt support.

Hell Partners Campaigns

Hell Partners Campaigns is a dynamically developing affiliate program with competitive rates:
  • CPA: yes
  • Revenue share: 40-45%
  • Cookie Lifespan: 30 days
  • Bonuses: tournaments, bonuses, high roller bonuses, VIP bonuses, bonus map, Wheel of Fortune
The program specializes in various gambling verticals and offers affiliates diverse promotion tools.

Samurai Partners

Samurai Partners is an affiliate program with its own platform, offering unique conditions:
  • CPA: yes
  • Revenue share: up to 40%
  • Cookie Lifespan: unlimited
  • Bonuses: tournaments, races, individual jackpots on brands, VIP program, cashback, prizes, loyalty system
A feature of the program is the absence of cookie lifespan limitations and a variety of bonus offers, including luxury prizes.

22bet Partners

22bet Partners is a reliable affiliate program with its own platform:
  • CPA: yes
  • Revenue share: up to 40%
  • Cookie Lifespan: 6-12 months
  • Bonuses: tournaments, cashback, bonus cards, high-roller bonuses, VIP bonuses
The program is known for its stability and long-term cookie lifespan, allowing affiliates to receive commissions for an extended period.

Buffalo Partners

Buffalo Partners is an affiliate program from Super Group / SGHC Ltd:
  • CPA: yes
  • Revenue share: 40-45%
  • Cookie Lifespan: session cookies (valid until browser closure or cookie clearing)
  • Bonuses: welcome bonuses and exclusive offers (depending on brand and region)
The program works with well-known casino brands and offers affiliates high commissions and quality support.

MioMedia

MioMedia is an affiliate program from Medier company:
  • CPA: yes
  • Revenue share: 40-45%
  • Cookie Lifespan: 30 days
  • Bonuses: regular bonuses based on segmentation (registrations without first deposit, first deposit only, 2+ deposits, VIP levels, weekend distributions, holiday distributions, etc.)
This is one of the best betting affiliate programs which is distinguished by a flexible bonus system and individual approach to affiliates depending on their results.

Types of Affiliate Programs by Payment Models

The list of affiliate programs in the iGaming sphere offers various payment models, each with its own advantages and features:
  • RevShare (Revenue Share): With this model, the partner receives a certain percentage of the income brought by the player they referred. The percentage can vary from 20% to 45% depending on the affiliate program and traffic volume. RevShare is considered the most profitable model for long-term cooperation, especially if you manage to attract active players.
  • CPA (Cost Per Action): The CPA model involves fixed payment for a specific action performed by the referred player (registration, deposit, bet). The payment amount depends on the specific action and can range from a few dollars for registration to hundreds of dollars for a deposit. Affiliate programs in traffic arbitrage often use this model due to its transparency and predictability.
  • Hybrid (Hybrid Model): The Hybrid model combines elements of RevShare and CPA. For example, a partner might receive a fixed amount for the player's first deposit via the CPA model, and then a percentage of their further deposits via the RevShare model. This model allows affiliates to receive stable income while having potential for commission growth.
  • CPL/PPL (Cost Per Lead/Pay Per Lead): With this model, the partner receives payment for attracting a lead (potential customer) who left their contact information. The CPL model is often used at the beginning of cooperation when the partner doesn't yet have sufficient experience to work with more complex models.
  • CPS (Cost Per Sale): The CPS model involves payment for a completed sale (for example, purchase of gaming chips or subscription to VIP status). The commission is usually a certain percentage of the sale amount.
  • CPO (Cost Per Order): With this model, the partner receives payment for a confirmed order (form filling, leaving contact information). The CPO model is often used in the Whitehat gambling sphere.
  • CPI (Cost Per Install): The CPI model involves payment for installing a mobile application of a casino or bookmaker. This model is becoming increasingly popular with the growth of mobile gambling.
  • PPC (Pay Per Call): With this model, the partner receives payment for a phone call from a call center operator to the customer. The PPC model is most often used in the Whitehat gambling sphere.

How to Start Working with Gambling Affiliate Programs?

For those who want to know how to become a casino partner or other gambling project, we've prepared a step-by-step guide:

1. Choose a Suitable Affiliate Program

The first step is choosing an affiliate program that matches your goals and capabilities. Consider factors such as payment models, GEO, program reputation, and support quality. Beginning webmasters are recommended to choose programs with simple conditions and a good training base.

2. Register in the Chosen Program

After choosing an affiliate program, you need to register on its platform. This usually requires filling out a form with personal and contact information, as well as indicating your intended traffic sources.

3. Study Available Offers

After registration, familiarize yourself with available offers in betting affiliate programs and choose those that best match your audience and promotion strategy. Pay attention to conditions, rates, and target GEOs.

4. Create or Prepare Traffic Sources

Depending on your chosen strategy, you may need to create a website, blog, social media group, or prepare other channels for attracting traffic. Make sure your sources meet the requirements of the affiliate program.

5. Get Advertising Materials

Most casino affiliate programs provide affiliates with ready-made advertising materials: banners, landing pages, texts, and other creatives. Use these materials or create your own if this is allowed by the program rules.

6. Set Up Tracking and Analytics

To track the effectiveness of your campaigns, set up tracking and analytics systems. This will help you understand which offers and channels bring the most income and optimize your strategy.

7. Attract Traffic and Test Different Approaches

Launch advertising campaigns and start driving traffic to offers. Experiment with different traffic sources, creatives, and target audiences to find the most effective combinations.

8. Analyze Results and Optimize Campaigns

Regularly analyze your campaign results and make necessary adjustments. Turn off ineffective offers and channels, increase the budget for successful campaigns, and test new approaches.

9. Scale Successful Campaigns

After finding working combinations, start scaling your campaigns by increasing traffic volume and the number of target GEOs. Don't forget to control traffic quality to maintain high conversion rates.

10. Maintain Communication with Program Managers

Regularly communicate with affiliate program managers, get recommendations and feedback from them. Experienced managers can help you optimize campaigns and increase income.

Top-Rated Gambling and Betting Affiliate Programs in 2024

We'll get into a curated rating of the best gambling and betting affiliate programs in 2024 according to revenuelab. We'll meticulously list the pros and cons of each offering, empowering you to make informed decisions and select the most suitable programs for your unique needs. This table provides a breakdown of the top online gambling and betting affiliate programs for 2024, highlighting key details like network, CPA availability, revenue share percentages, cookie lifespan, and monthly bonuses offered. Based on the above comparison, it is obvious that RevSharks by RevenueLab might be the best option for beginners and for professional affiliate marketers. While combining the best from the established affiliate programs such as cookie lifespan and other typical bonuses, RevSharks offers up to 40% revenue share — among the highest in the market, and lots of personalized offers for your players.

Conclusion

Affiliate programs in the gambling sphere represent a promising direction for earning online. Thanks to high commissions, a variety of payment models, and a wide selection of offers, this niche attracts both beginners and experienced affiliates.For successful work with gambling affiliate programs, it's necessary to choose reliable programs, analyze their conditions, carefully select offers, and constantly optimize your campaigns. It's also important to consider the characteristics of the target audience and legal requirements in the chosen GEOs.The presented review of betting affiliate programs will help you make the right choice and start earning with affiliate marketing in the gambling sphere. Remember that the key success factors are traffic quality, correct offer selection, and constant campaign optimization.